Audience profile framework

Know who you’re talking to before deciding what to say.

Audience profiles connect institutional strategy to the real decisions, emotions, and behaviors of the people a college or university needs to reach.

Use them as a decision tool

They are not personas.
They create useful focus without pretending every prospective student or parent is the same.

They translate research.
Start with evidence, then turn it into choices about messages, proof, tone, and action.

They sharpen the work.
Use profiles to brief campaigns, pressure-test creative, and keep teams aligned.